2) Fabric and textureįabrics that you’ve chosen during the research period should be displayed on your board. Whatever colour swatches you choose, they must correlate with the colours of your imagery and create a link. These can be in the form of fabrics, paint shade cards, Pantone shade cards or colours that you create yourself. The moodboard should contain a number of key elements which include the following: 1) Colour paletteĬolour choices need to be clearly identified through the use of swatches or images. The size of your board is dependent on its use as they’re often very large if used in a design studio but could be smaller to reflect your set-up. In fashion moodboard creation, keeping things simple is key and will deliver your message clearly to you and your audience. Ask for the opinions of your team before you finalise your board.Don’t be afraid to let your visuals breathe by making the most of negative space on the board.Overlapping your images and grouping them in a variety of ways allows you to evaluate your final layout choices.Consider your paper choices carefully and select them based on colour, texture, weight, finish and quality.Add to your selection of images if necessary.Scan them into your computer and use Photoshop to modify them. Crop, augment and change the colours on your images prior to using them.Take developmental shots of different layouts with different images prior to creating the finished board.Have you reviewed your images to check for consistency?.What is the message you’re trying to convey?.Prior to creating your fashion moodboard consider these points: The main function of a fashion moodboard is to focus the designer’s mind. It’s clearly obvious when a designer’s research material is flimsy, as the lack of depth is relayed in the strength (or lack thereof) of the collection. On occasion, ideas can dry up but, providing your research material is multi-faceted and displayed on the board, this need not occur. This will enable you to create a collection that’s imbued with multiple layers of depth and visual interest. One that enables you to return to it throughout the designing process and to discover something new.
The fashion moodboard should also be treated as a tool to refresh your mind. The images used are selected from your research, both primary and secondary sources. Sometimes three images are enough to summarize the mood, sometimes ten are required. The amount of information needed to convey the mood is the designer’s choice and can vary. The success of a board is due to image selection, editing and layout, which must be sympathetic to the mood the board is trying to convey. The fashion moodboard should be produced as a summary of your findings and before any serious design development begins. Visual information relating to your research influences should also be displayed in this format. The main function of a fashion moodboard is to focus the designer’s mind on the aesthetic, style and direction of the collection, while also relaying the colour influences and design area. This process is called research evaluation, otherwise known as moodboard creation. What is a Fashion Moodboard?Ĭollating your ideas systematically in order to make sense of them yourself and to share with others, is the next step in the design process. Once you have taken your research as far as it can go, many creatives will tell you that their heads are sometimes on the point of explosion with the myriad ideas and thoughts floating around.
A visual diary of details and inspirations that will later serve as a guideline and constant source of further inspiration while finalising the new collection. At the start of every new season, fashion designers shift through their research and distil the essence of it into what is commonly referred to as “fashion moodboard”.
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